The bad news is that I often get stuck in proximity to people wearing cologne or other scented products, and this makes me instantly appear to have the flu. I do have other options regarding scent, scotch tape…Reese’s Peanut Butter Cups…Stilton cheese.
In the online post, author Laura Bradley, “explores the world of fragrance, from scent reviews to conversations with leading perfumers. For Comme des Garçons’ latest eponymous fragrance, an unusual blend of rose oxides, lilac, hawthorn and Scotch Tape, it seems wholly appropriate they decided to accompany its release with an unconventional beauty campaign.”
“Step forward Katerina Jebb, the Paris-based, British artist known for her unorthodox approach to image creation who has been creating captivating fake beauty advertisement films since early 2009, for her imaginary TV Channel, Lucid TV. Featuring well-known female faces, the subversive series of shorts, entitled Simulacrum and Hyperbole, employ powerful voiceovers to promote mythical, wonder products – the works, powerful, witty comments on consumerism and the beauty industry. Inspired by the series, Comme des Garçons invited her to create a film in the same vein, but this time focused on a purchasable product. The result: the fake ads cleverly intercut with the Comme-focused ad entitled We Can Find Beautiful Things Without Consciousness.” Says Jebb, “The story I wanted to tell was one that resembled something very beautiful and serious, and at the same time seemed vaguely ridiculous.”
Described by Comme des Garçon’s president Adrian Joffe as, “the purest, strongest and most creative perfume we’ve ever done”, the new release features a new bottle design; an intriguing, unique shape that doesn’t dictate whether it should be laid horizontally or vertically. “It’s not every time we can allow the expense of a new bottle”, he explains. This is the first new bottle since Odeur 53 and before that, the pebble bottle of the first fragrance.
Statistically speaking, 75% of women are allergic to perfume.
Rebecca Howard-dennis reviewed options for organic scents, in the Daily Mail Online, “For a society that’s so concerned with what we put on our plates and smear on our skin, it’s incredible how little we know about the scents we spritz on every day. Not that it’s entirely our fault. Unlike the food and cosmetics industries, which are carefully monitored, fragrance houses aren’t legally obliged to display a full list of ingredients on their packaging, thanks to secrecy laws designed to safeguard each scent’s unique formulation.” “Because the organic beauty industry isn’t subject to the same legislation as the food industry, there is still a lot of “greenwashing’ out there,” says Josephine Fairley, co-author of The Green Beauty Bible: The Ultimate Guide To Being Naturally Gorgeous.
Wikipedia: Greenwashing (a compound word modeled on ‘whitewash’), or ‘green sheen, is a form of spin in which green PR or green marketing is deceptively used to promote the perception that a company’s policies or products are environmentally friendly. The term greenwashing was coined by New York environmentalist Jay Westervelt in a 1986 essay regarding the hotel industry’s practice of placing placards in each room promoting reuse of towels ostensibly to “save the environment”. Westervelt noted that, in most cases, little or no effort toward reducing energy waste was being made by these institutions—as evidenced by the lack of cost reduction this practice effected. Westervelt opined that the actual objective of this “green campaign” on the part of many hoteliers was, in fact, increased profit. Westervelt thus labeled this and other outwardly environmentally conscientious acts with a greater, underlying purpose of profit increase as greenwashing.
Greenwashing and topics on its cultural & environmental aspects are covered in-depth on the GreenwashingIndex website.
More from Howard-dennis, “The trouble is that while synthetic compounds and chemicals are known irritants and some perfume ingredients, such as synthetic musk, are even persistent organic pollutants – detectable in aquatic life and riverbeds – they also give scents complexity and that all important staying power. Without them, organic fragrance tends to be insipid.” A new generation of perfumers are rising to the organic challenge and creating scents without the use of synthetic chemicals. The organic beauty and personal care industry has been growing at a rate of 15 per cent annually for the past 15 years. So, will we be seeing the big fragrance brands trying their hand at organic scents anytime soon? “That’s highly unlikely given the ongoing success of conventional fragrances,” says Roja Dove. “But don’t think they aren’t paying attention.”
Datamonitor commented, “Now that the celebrity fragrance craze has peaked, manufacturers have searched for other novel ways to promote new scents. Productscan Online reports this month on a new Egyptian fragrance which smells like cigarettes, while the Stilton Cheesemakers’ Association has launched a specially commissioned fragrance. It appears that unusual fragrances have sniffed out an opportunity in the marketplace. One of the more unusual fragrances to appear on the Productscan Database is International Ltd’s Beautimatic Fragrance Pour Homme. Flouting usual conventions in masculine scents, this one is designed to smell like cigarettes. Available in Egypt, the scent flies in the face of the belief that most consumers would go out of their way to avoid smelling like cigarettes. Perhaps it could be used as an aid to stop people from smoking, with the user spraying the scent instead of lighting up! Another unusual fragrance has been launched in the UK by the Stilton Cheesemakers’ Association, which has commissioned a women’s scent to promote its famous cheese. The association states the scent is wearable and doesn’t smell as bad as a block of cheese, merely mimicking its earthy and fruity aroma. Presented in a glass bottle with a marbled appearance similar to that of blue cheese, the fragrance has base notes of yarrow, angelica seed, clary sage and valerian.”
And then there is Madonna. The Material Girl has a hot new scent, Truth or Dare. Madonna also has a hot new controversy, specifically the coverage of her under garments in the fragrance advertising.
All this scenting, sniffing and whiffing is giving me a headache.
The good news is that I found a line of designer perfumes that don’t make me sneeze. I could tell you, but I won’t…my secret will keep that 75% of women who are, like me, allergic to most perfume scented less deliciously than me.